Hirata, a village covered in moss phlox

The village of Hirata is located in the southeastern part of Fukushima Prefecture. Its lush green landscape is full of farmland threading its way through the gently sloping mountain range of Abukuma.
Jupialand Hirata is a sightseeing highlight in the village with some 800 varieties of moss flox, French hydrangea, lilies, and other flowers that create brilliant carpets of color.

Introduction Movie

History / Culture

The village of Hirata is the site of the Komagata Jangara Nenbutsu Dance, a traditional performing art held during the Kyubon festival on August 13 and 14 each year. It is designated as an Intangible Cultural Property of the village, and involves young performers in summer kimono with tucked-up sleeves going to each village home that has lost someone in the past year playing traditional Japanese drums and bells.
The Jurian is an old thatched-roof house that once belonged to the Suzuki family, farmers who were heads of an old Edo-period village called Higashiyama. The structure was moved to its current location and restored, and is now a facility designed to preserve and teach traditional culture. It is an important cultural asset that gives visitors a glimpse of what life was like in Edo-period Japan.


Jupia Land Hirata, located at the base of Mt. Yomogida-dake (which also stands as a symbol of the village) is home to some 250,000 moss phlox. First planted in 1997, the flowers turn the park into a carpet of vibrant color each year between late April and mid-May, attracting visitors.
The World Hydrangea Garden and Lily Garden, which opened up in 2016, offers 372 hydrangea varieties--more than anywhere else in the world. In early July, you can enjoy 27,000 hydrangeas in 825 varieties and 23,000 lilies in 32 varieties in the gardens.

<Food / Shopping>
Buy / Eat

The Hirata roadside station sells a huge variety of locally-cultivated fresh high plains vegetables. The asparagus here is particularly good, grown in rich organic soil and a climate with dramatic temperature swings for an intense sweetness.
The locals use the asparagus to make asparagus soft-serve ice cream, habanero curry, and a shortbread made with a unique Hirata variety of sweet potato called Hirata Silk. These and other specialty items can be purchased at the Hirata roadside station.


Tohoku Shinkansen
Tokyo ← About 20 minutes → Koriyama
Fukushima ← About 40 minutes → Koriyama
Sendai ← About 2 hours 20 minutes → Koriyama
Morioka ← About 1 hour → Koriyama
Tohoku Line
Fukushima ← About 40 minutes → Koriyama
Shirakawa ← About 3 hours 20 minutes → Koriyama
Suigun Line
Mito ← About 1 hour 15 minutes → Koriyama
Ban-etsu West Line
Aizuwakamatsu ← About 1 hour 40 minutes → Koriyama
Ban-etsu East Line
Iwaki ← About 2 hours 30 minutes → Koriyama
Tohoku Expressway
Urawa I.C. ← About 1 hour 30 minutes → Koriyama
Sendai-Minami I.C. ← About 50 minutes → Koriyama
Koriyama ← About 2 hours 30 minutes → Hirata
Ban-etsu Expressway
Niigata-Chuo I.C. ← About 1 hour 30 minutes → Koriyama
Iwaki I.C. ← About 50 minutes → Koriyama
Koriyama ← → Hirata