Kagamiishi is known for its nature activities, and is also the home of Iwase Farm--which is considered the birthplace of modern dairy farming in Japan. There are recreational facilities that make the most of the area's natural beauty, as well as two major parks: Fureai no Mori Park and Torimiyama Park, an athletic park complex that prides itself on its spring cherry blossoms and summer irises.
Since 2012, the town has been engaged in the Tambo Art Project, in which pictures are painted in rice fields that can be seen through the eastern windows of trains arriving at Kagamiishi Station on the JR Tohoku Main Line. The concept is to make the area look like a picture book. The rice field art is illuminated during the winter, making it possible to enjoy it year-round.